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Playbooks & Templates
Actionable frameworks built from real experience. Not theory — what actually works.
0 to €1MBestseller
The Scaling Playbook: 0 to €1M
Every major milestone between starting a business and hitting €1 million in revenue. Based on real experience building an €8M company from scratch. 4 chapters. 4 revenue stages. One clear roadmap.
Templates
Negotiation Templates
20 done-for-you scripts for every high-stakes business conversation — clients, suppliers, partners, hires, and disputes. Built from real negotiations across 3 countries.
Reset
The Resilience Reset
Not a positivity guide — a rebuilding guide. Written after losing an €8M business to a government authority acting outside the law. A practical framework for founders who have hit a wall.
PlaybookBestseller
The PR Playbook
The exact framework used to place clients in the New York Times, Forbes, Harper's Bazaar, the BBC, Business Insider and more. Not magic contacts — understanding what journalists need.
Bible
Brand Deal Bible
Rates, pitching, negotiation, and contracts — everything to close brand partnerships professionally. From someone who represents top creators.
Release Kit
The Press Release Kit
6 fill-in-the-blank press release templates formatted exactly how journalists want them. Product launches, milestones, partnerships, and more. Plus a 20-item distribution checklist.
Mogul
Model to Mogul
The business side of modelling nobody tells you. How agencies work, getting signed, what jobs actually pay, building income beyond the runway, and turning your personal brand into a lasting business.
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